Privacy Policy

Privacy Policy

At Project Acai, we are committed to protecting and respecting your privacy.

The following Privacy Policy details information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.

Please read the following carefully to understand our views and practices regarding your Data and how we will treat it. This covers, but is not limited to, our WebsiteApps and Newsletters, or EDMs (collectively, the “Sites”). By using our website, App, or other properties you consent to the collection and use of the information you provide to us, as outlined in this Privacy Policy. We may change this Privacy Policy from time to time and without notice, so make sure you check back occasionally.

If we change our Privacy Policy, we will publish those changes on this page. If you have any questions or concerns about our collection, use, or disclosure of your personal information, please contact us at

What Type of Information Does Project Acai Collect?

  • Personal information or any information that may be used to identify you, such as your name, title, phone number, email address, or postal address.

We may also collect information about you such as:

  • If you create an account - your username, password, your birthday, and mobile phone number.
  • If you make purchases at our stores or through our programs or otherwise - what you buy, where you buy, how frequently you buy, rewards you earn, and rewards you redeem.
  • If you use our mobile applications - information such as your device ID, your location and stores near you and visited by you may be collected.
  • If you take a survey or interact with us in various other ways - demographic information, your comments, feedback, questions or suggestions, and information about subjects that may interest you.

Project Acai stores in Singapore are monitored by closed-circuit television cameras which record photographic and videographic images of persons in and around the stores.

We may automatically collect online use information when you visit our Sites or use our Services. This information may include information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the website that referred you to us, the Web pages you request, and the date and time of those requests. Our collection of online use information may involve the use of cookies and Web beacons. Cookies are small data files stored on your hard drive by a website. Among other things, cookies help us improve our Sites and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites. Web beacons are electronic images that may be used on our Sites or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.

Project Acai may also collect aggregated data or anonymized data that does not directly identify you. We may combine the information we collect about you with information we receive from third parties.

How Does Project Acai Use Information About You?

Project Acai may use information about you for purposes described in this Policy or disclose to you on our Sites or with our Services. For example, we may use information about you:

  • To process and manage your purchase and use of Project Acai products and services, including your accounts and program participation, your use of the Sites.
  • To respond to your customer service inquiries, post your comments or statements on any blog or other online forum maintained on our Sites, or take other actions in response to your inquiries or other Site activities.
  • To create personalized promotions by combining your personal information with non-personal information about you, such as the amounts and types of purchases you make or any benefits you receive through our programs.
  • To communicate with you by telephone, email, SMS, and/or through your Project Acai account and/or your Project Acai mobile app (including but not limited to any in-app messaging services) about your orders or purchases, your services, accounts, and program participation, a contest or giveaway you have entered, and your requests for information.
  • To communicate with you by telephone, email, SMS, social media and engagement platforms, and/or through your Project Acai account and/or your Project Acai mobile app (including but not limited to any in-app messaging services) about our brands, products, events or other promotional purposes, including co-branded offers and affiliate and partner offers.
  • For internal operations, including troubleshooting, data analysis, testing, research and service improvement.

If you have registered as a member, the information you have provided us may be used to send you marketing promotions/offers and exclusive member events by post, telephone, email, SMS and/or through your Project Acai account and/or your Project Acai mobile app (including but not limited to any in-app messaging services) about our brands, products, events or other promotional purposes, including co-branded offers and affiliate and partner offers. Please refer to the section "What Choices Does Project Acai Offer About Personal Information?" below for information on how to opt-in or opt-out.

Does Project Acai Share Personal Information with Third Parties?

Project Acai may share or disclose your personal information in limited ways:

  • With our parent and other affiliated entities.
  • With agents, vendors or services providers who provide support services to us (such as credit card processors or other payment services providers, mailing houses or website hosts) and/or other third parties who help us market our products and services and assist us by communicating (directly or indirectly) with our customers (such as email vendors and social media and engagement platforms). These third parties may use information about you to perform their functions on our behalf.
  • If you participate in any blog or other online forum on our Sites, any personal information that you post on our Sites may be shared with other forum participants and Site visitors.
  • In the event of a merger, acquisition, financing, or sale of assets or any other situation involving the transfer of some or all of our business assets, Project Acai may disclose personal information to those involved in the negotiation or transfer.
  • With others with your consent.

Project Acai may also provide and/or transfer any data that it collects from you to its parent, subsidiary, associated and affiliated companies, or to any agent, contractor, or third-party service provider located outside of Project Acai which provides administrative, data processing, computer or other services to Project Acai, to enable Project Acai to carry out the purposes permitted under this Policy. 

We may also share or disclose your personal information, including the content of your communications:

  • To comply with the law or to respond to legal or regulatory processes or lawful requests, including enquiries from governmental and regulatory agencies.
  • To enforce our agreements, corporate policies, and terms of use.
  • To protect the rights, property, reputation, safety or security of Project Acai our employees, agents, customers, and others.

We may also share aggregated or anonymized information that does not directly identify you.

What Choices Does Project Acai Offer About Personal Information?

Project Acai offers choices for you to request to update or change your personal information and how we communicate with you. Here are some of the ways you can request changes:

  • Follow the opt-out instructions in promotional emails we send you.
  • Log in to your Project Acai Mobile App account, if you have one, and visit the Profile section to manage your contact information (e.g., update of mobile number, and email). Project Acai will not send you advertising, marketing and promotional communications unless via our Mobile App, but we may still send you non-promotional communications such as emails about your accounts or membership matters. You can usually choose to set your browser to warn you when a cookie is being sent or to remove or reject cookies. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you choose to remove or reject cookies, it will affect many features or Services on our Sites.
  • If you wish to delete or de-activate your Project Acai account and your personal detail information with us, kindly contact us at

How is Personal Information Secured?

Project Acai takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information.

Where Project Acai provides and/or transfers any data that it collects from you to its parent, subsidiary, associated and affiliated companies, or to any agent, contractor or third-party service provider, located outside of Singapore, Project Acai confirms that any of the above-mentioned parties to whom your personal data is disclosed or transferred are, or shall be bound by legally enforceable obligations to provide a standard of protection to personal data comparable to the standard of protection as set out in the Personal Data Protection Act 2012 and Project Acai will use its best endeavours to ensure that each such party maintains appropriate physical, technical and organizational security measures to protect your personal data against tampering and unauthorized access by third parties.

While Project Acai uses reasonable efforts to protect personal data in its possession or under its control, the transmission of data over the Internet or any other public network may be subject to loss, interception and misuse.

Privacy Policy Updates

We may update this privacy policy from time to time. When we do so, we will post the new privacy policy on this page and change the date at the top of the policy.

We encourage you to check the date of our privacy policy when you visit this Site for any updates or changes. We will notify you of any modified versions of the privacy policy that might materially affect the way we use or disclose your personal information.

Questions and Feedback

We welcome your questions, comments and concerns about privacy. You may contact us at:

Project Acai